From social media’s surge in 2009, the blockchain boom of 2021, and the GenAI emergence in 2023, I have brought 4 startups from 0-to-1, designing products at the forefront of 3 major technological revolutions. Some were game-changers, some were cautionary tales, but all taught me the same truth: great product design isn’t just about vision – it’s about execution.
The rules of user interaction are rapidly evolving: AI isn’t just another feature to bolt on – it’s fundamentally reshaping how we interact with technology. Through my recently acquired certifications I am specializing in AI-driven product design. My role is to bridge that gap – helping teams integrate AI into real-world applications, designing intuitive systems that align with human needs, and ensuring AI products actually deliver value. I focus on building AI-enhanced experiences that optimize workflows, reduce friction, and increase user adoption through relevant modalities, key human touch points, and strong guardrails.
With a human-centric approach, and an agile build-test-learn loop, I design products that drive engagement and business growth. My leadership in product design initiatives at Wrench helped drive 200% market growth in two years. I designed an MVP marketplace framework at ReSource Network to scale from a single local market to three nationwide markets without refactoring codebase. I work directly with stakeholders across design, engineer, product, and marketing to align strategy with execution, ensuring a shared vision that drives impact and team empowerment. I’m currently learning “no-code app” AI tools to replace clunky UI prototypes to validate product & UX theories early, de-risking decisions before development.
I am committed to building a resilient, efficient, and sustainable future, leveraging AI to empower humans to build a better world for generations to come. I thrive in fast-moving environments where innovation meets execution. But beyond MVPs, I design with scalability in mind – ensuring products are built to evolve, adapt, and create lasting impact. If you’re looking for a product design leader who knows how to turn bold concepts into real, functioning products – let’s talk.
professional experience
- Cross-functional leadership
- User Experience (UX), User Interface (UI), and Product Design & Development
- Human-centered design
- Cross-device responsive layouts & Progressive Web Application (PWA) design
- Information & navigation architecture
- Project & Product Management (PM)
- Brand image development & execution
- Personae and journey mapping
- Cross-relational database tooling
skillset
- Design System planning & execution
- Agile process and scrum
- Bootstrap & style frameworks
- Component libraries
- WordPress
- JavaScript, jQuery, PHP/RoR front-end development, HTML, CSS
- Git version control
- Google Analytics & SEO
- Design & Creatove software: Figma, Miro, Photoshop, InDesign, Premiere, Final Cut Pro, sound & video recording/editing
