Geoff Jensen
Geoff Jensen

Stop using Ai like a search engine.

Start running on it.

For owner-led businesses that already pay for Ai and still do the work by hand: nothing gets installed before we talk, nobody on your team gets replaced, and everything we build stays yours.

Assess your business →
What I do

Most businesses pay for Ai and use it like a search engine: ask, copy, forget. I take one piece of work at a time up a ladder with four rungs, until the business runs on it and owns everything behind the work.

Most businesses are standing on the first rung. They're paying for the fourth.
  1. 1

    Search

    You ask it things. The answer gets used once and forgotten.

  2. 2

    Think

    You work real problems through with it. Your position changes.

  3. 3

    Decide

    Decisions get made with it, and the reasoning is kept.

  4. 4

    Run

    The business runs on it, and owns everything behind the work.

Find your rung. Fifteen minutes, free. →
Currently Building
Background

Designing and building since 1999. Eight startups. Four tech revolutions: social, mobile, blockchain, Ai. Product design, product management, front-end, design leadership. Every seat at the table.

As Head of Product Design at ReSource Network, I led product and design for a decentralized mutual credit marketplace: work that contributed to $5.8M raised over three rounds, onboarded 300 businesses, and facilitated $500K in transactions.

At Wrench I came on as their first dedicated design hire and grew into Head of UX and UI as the company scaled from 50 to 100+ employees. The fleet product I designed there drove 200% market growth and remains the company’s primary expansion lever.

Four tech revolutions.
Eight startups.
One throughline:
what to build, and why people will care.
Read the full story
Speaking

The Solopreneur Advantage: Why starting small just became the biggest competitive edge.

Portland Startup Week 2026 · NedSpace · May 12, 1:30 PM
Connect

Let’s build something.